Finding the right cosmetic dentistry in St. Louis isn’t just about changing the way your smile looks — it’s about choosing someone who understands your goals, your comfort, your concerns, and your lifestyle. At Watson Pointe Dental, cosmetic dentistry is built on the belief that enhancing a smile should feel personal, natural, and deeply meaningful to the person receiving it. Many people in St. Louis look for ways to brighten their teeth, smooth small imperfections, close gaps, or achieve a smile that feels more aligned with who they are. For our team, helping people reach those goals is one of the most rewarding parts of our work.
We’ve always believed that cosmetic dentistry is not only about aesthetics. It’s a blend of skill, artistry, and genuine understanding of the person behind the smile. People come to us for many reasons. Some want a confidence boost for important life events — weddings, graduations, new careers. Some are working toward a healthier lifestyle and feel ready to invest in themselves. Others simply want to smile without hesitation in photos, during conversations, or in their everyday lives. As a cosmetic dentist in St. Louis with deep community roots, we are committed to guiding patients kindly and honestly, helping them choose the right cosmetic treatments that fit their goals without pressure or assumptions.
Cosmetic dentistry at Watson Pointe Dental is grounded in natural results. We understand that the people of St. Louis value authenticity — most patients want noticeable improvements, but they don’t want their smiles to look artificial or overly done. St. Louis has a strong culture of professionalism, community, and approachable confidence, and we strive to design treatments that reflect those qualities.
As a long-established St. Louis dental office, our philosophy has always emphasized trust and continuity. Dr. Joseph S. Grimaud brings more than 30 years of experience and a third-generation legacy of serving local families. That legacy influences the way we approach cosmetic care: with attention to detail, careful planning, and a commitment to honest recommendations. We don’t push unnecessary treatments. Instead, we have meaningful conversations about your goals, the structure of your smile, and the natural aesthetics that will complement your features and personality.
Through options like teeth whitening in St. Louis, custom veneers, dental bonding, and other cosmetic enhancements found on our website, we help patients create brighter, more symmetrical, and more confident smiles. These services allow us to address discoloration, minor chips, gaps, worn edges, and aesthetic concerns that affect how people feel day to day. And by blending artistry with precision, we ensure that each transformation feels uniquely yours and aligned with the identity you project in your professional, social, and personal life.
People often think of cosmetic dentistry as something that only affects appearance, but today’s cosmetic care goes much deeper. A confident smile often influences a person’s overall demeanor, self-esteem, and interactions with others. Whether someone is interviewing for a new job, meeting new friends, or celebrating milestones in one of St. Louis’s many vibrant communities, the comfort they feel in their smile can shape those experiences. Modern cosmetic dentistry recognizes the emotional, social, and practical impact of a healthy, polished smile.
For some, that impact is subtle — feeling a little more confident speaking up in meetings or smiling in group photos. For others, it’s transformative, providing a renewed sense of self. We’ve seen patients who have hidden their smiles for years suddenly feel free to express joy without hesitation. We’ve seen professionals gain renewed confidence as they step into leadership roles. We’ve seen parents who haven’t prioritized themselves finally invest in their own smiles after years of caring for their families. In each case, cosmetic dentistry becomes a path to self-expression rather than vanity.
At our St. Louis dental office, we approach cosmetic dentistry with this holistic mindset. We want you to feel empowered to choose improvements that support your overall well-being. Our job is to help you understand what’s possible, what will look natural, and what will align with your facial structure, personality, and lifestyle. And because we’ve treated generations of St. Louis families, we understand the unique expectations, preferences, and values shared across our community.
Teeth whitening in St. Louis remains one of the most popular cosmetic services we offer, and for good reason. Layers of staining build slowly over time from coffee, tea, red wine, berries, sauces, natural aging, and everyday life. Even those who take excellent care of their teeth may notice dulling or discoloration. People often search for whitening options before big life events, seasonal transitions, professional milestones, or simply because they’re ready to refresh their smile.
At Watson Pointe Dental, our whitening treatments go beyond store-bought solutions. Professional whitening allows us to lighten tooth enamel safely, predictably, and effectively, giving patients a naturally bright smile without sensitivity or uneven results. Because many of our patients in St. Louis lead busy lives, we offer options suited to different schedules and preferences. Some people prefer a single in-office session for quick results, while others enjoy customized take-home trays that allow more gradual whitening.
But whitening is more than a cosmetic lift — it often becomes the spark that inspires people to take further steps toward long-term oral health. We’ve seen patients begin brushing more consistently, flossing with intention, or reducing habits that cause staining once they see how bright their smile can be. In this way, teeth whitening becomes a motivating and confidence-boosting form of self-care.
Veneers are one of the most transformative cosmetic treatments available, and they are a popular choice among patients looking for comprehensive smile improvements. Unlike whitening, which reduces discoloration, veneers allow us to correct a wide variety of concerns at once — including chips, cracks, gaps, uneven edges, worn enamel, and discoloration that does not respond to whitening.
We offer custom veneers that are designed with meticulous attention to color, translucency, shape, and proportion. Every veneer is made to complement your facial features, match your other teeth, and create a long-lasting, natural aesthetic. As a cosmetic dentist in St. Louis with years of restorative experience, Dr. Grimaud approaches veneer planning with both artistry and precision. We consider the width of your smile, the curvature of your lips, your skin tone, and the characteristics that make your smile uniquely yours.
Many St. Louis patients choose veneers because they want a reliable, durable, and elegant solution that aligns with both personal and professional goals. Whether someone is a business leader, a parent constantly in motion, a recent graduate stepping into the workforce, or someone simply ready for a renewed sense of self, veneers offer a long-term cosmetic enhancement that feels polished and naturally integrated.
Dental bonding is one of the most understated but impactful cosmetic services available. It is ideal for minor corrections such as small chips, slight gaps, subtle unevenness, or discoloration affecting specific teeth. Bonding uses a tooth-colored composite material shaped directly onto the tooth surface to create immediate, seamless improvement.
Bonding is an excellent option for those who want cosmetic enhancements without extensive treatment. It is gentle, affordable, and completed in a single visit, making it appealing for patients across St. Louis whose schedules are packed or who prefer conservative approaches. Because bonding is placed by hand, it is a highly artistic process — one that requires precision and an eye for symmetry and proportion. At Watson Pointe Dental, we take the time to shape, sculpt, and polish bonding with care so that it blends naturally with your surrounding teeth.
Patients often choose bonding as a first step into cosmetic dentistry. It can be used alone or combined with whitening or veneers for comprehensive results. Many individuals who try bonding are surprised by how much of a difference it can make for their confidence and daily comfort.
St. Louis is a city with rich character, strong traditions, and dynamic communities. Whether someone lives in the suburbs, works downtown, attends school locally, or engages in St. Louis’s vibrant cultural and professional life, many residents value confidence, approachability, and the ability to present themselves authentically. A bright, harmonious smile supports all of that.
In a city known for its warm hospitality, its family-friendly spirit, and its professional opportunities, people want a smile that allows them to express themselves without hesitation. They want to feel confident during social gatherings in Forest Park, family outings to Cardinals games, professional events in the city, or meeting neighbors at community spaces and local cafés. Cosmetic dentistry makes that confidence accessible.
We also understand that cosmetic goals change across different stages of life. Young adults may want whitening for job interviews or graduation photos. Mid-career professionals may seek veneers or bonding to refine their appearance. Parents often invest in themselves after years of prioritizing their families. Seniors sometimes want cosmetic improvements to maintain a fresh, youthful appearance. Because we treat patients across generations, we recognize these shifts and help tailor cosmetic care to each person’s unique life circumstances.
While cosmetic dentistry focuses on appearance, it also plays a significant role in long-term oral health. For example, veneers can strengthen worn enamel and protect teeth from future wear. Bonding can restore structure and maintain the shape of teeth that have chipped or eroded over time. Whitening often inspires patients to adopt healthier habits, reduce staining foods, or schedule more consistent cleanings.
At our St. Louis dental office, we never separate cosmetic care from overall wellness. Before recommending any cosmetic treatment, we evaluate your oral health, gum condition, bite, and structural needs. Ensuring your teeth and gums are healthy is essential — cosmetic results should last for years, and that longevity depends on stability and function. This is why patients trust us not only as cosmetic providers, but as long-term partners who consider their full oral health journey.
One of the reasons patients choose us for cosmetic dentistry in St. Louis is our commitment to honesty and transparency. Some dental offices treat cosmetic services as a high-pressure sales environment, but Watson Pointe Dental has never operated that way. Our philosophy is straightforward: we recommend what is truly beneficial, explain what is optional, discuss alternatives whenever appropriate, and support your decisions without pressure.
If whitening is all you need, we will tell you. If veneers are an option but not a necessity, we will explain the pros and cons. If bonding can create the same result with less treatment, we will provide that information. Our goal is not to push cosmetic care — it is to help you feel informed, confident, and empowered.
We also understand that cosmetic dentistry is an investment. People in St. Louis work hard, care for their families, and balance many priorities. We respect that reality and design treatment plans that support comfort, finances, and long-term satisfaction.
Perhaps the most defining difference between our cosmetic dentistry and others is the relationship we build with patients. Cosmetic care requires trust. It requires open communication, honest conversations, and a team that listens carefully to your goals. We approach cosmetic dentistry the same way we approach general care — with compassion, clarity, and an understanding that you’re placing something important in our hands.
Because our St. Louis dental office has served families for more than a century through three generations, many of our cosmetic patients have been with us since childhood. Others are new to us and appreciate the calm, welcoming environment we offer. Whether you’ve known us for years or are stepping into our office for the first time, our goal is to make you feel seen, valued, and fully supported in your cosmetic goals.
Every smile is unique. Some people want bold changes; others prefer subtle refinements. Some want perfect symmetry; others want enhancements that preserve the natural character of their smile. Cosmetic dentistry is about your preferences, not ours.
We take time to study the details of your smile: the way your teeth follow your lip line, the shade that complements your skin tone, the balance between your central and lateral incisors, and the overall expression your smile conveys. Through thoughtful planning, we create cosmetic results that feel authentic — the kind of smile that people recognize as “you,” but elevated, refreshed, and more confident.
This is especially important in a city like St. Louis, where authenticity is valued. People here appreciate real connection, real conversations, and real smiles. Cosmetic dentistry should enhance that, not replace it.
If you’ve been thinking about whitening your teeth, transforming your smile with veneers, smoothing small imperfections with bonding, or simply exploring what cosmetic dentistry in St. Louis can offer, we invite you to visit us at Watson Pointe Dental. Cosmetic dentistry is a personal choice — one that can bring confidence, joy, and a renewed sense of self.
Whether you want a dramatic transformation or a subtle improvement, we are here to guide you with honesty, artistry, and deep respect for your goals. We are proud to be a trusted St. Louis dental office serving generations of families, and we look forward to helping you discover what a refreshed, radiant smile can do for your confidence and daily life.
Your smile is part of your story — and we would be honored to help you shape it.
Dr. Joseph S. Grimaud is a third generation St. Louis dentist with more than 30 years of experience. Dr. Grimaud's family has been providing dental care to patients of all ages since 1912. Dr. Grimaud currently works alongside three sisters and three nieces.